By the spring of 2016, he declared he would no longer be performing live due to the intensive touring schedule he had endured over the past few years, instead choosing to prioritize his health and focus on what he loved most: making music. After a month of intensive care, he emerged a new man. Avicii agreed to undergo treatment at Ibiza Calm, a tranquil facility where program prices stretch to more than $13,400 per week. Things had turned so dire that his family members, childhood friends, and business team staged an intervention in the summer of 2015 following a series of gigs on the Spanish party island of Ibiza, in a last-ditch attempt to help him get clean.Īnd it seemed to work. His parents were proud that their teenage son trusted them enough to disclose his experimentation with drugs and had sought out help when he believed something was seriously wrong.īut just a few years later, at the height of his fame, Avicii had fallen victim to a crippling opioid addiction, the breaking point coming after a handful of emergency hospitalizations where medics pumped his stomach clean from the cocktail of painkillers, antidepressants, sedatives, and anti-anxiety meds that he had ingested. They took him to a child psychologist, who squashed Avicii’s fears and assured him he was fine. Panicked and worried that the marijuana had brought on some form of psychosis, he confided in his parents about what he had done and how he no longer felt connected to the world around him. The sensation eventually passed, but when Avicii returned home to Stockholm after his summer trip to the French Riviera with his buddies, an unsettling feeling of derealization washed over him. The teenager–who in a few years’ time would become internationally known as the EDM DJ Avicii–suddenly felt his throat turn scratchy and dry from the intake of marijuana, as his heart started pounding and paranoia crept in. All rights reserved.Tim Bergling was about to enter his second year of high school when he took his first hit of a friend’s joint. Twitter users showed strong interest in news about Avicii's death and Avicii's suicide, but less so in the suicide method, and showed distinct tweeting behaviours based on the different revelations.Īvicii Celebrity Content analysis Social media Suicide Twitter.Ĭopyright © 2018 Elsevier B.V. Tweeting about the suicide method was infrequent, but twitter users who covered the method had more followers that users who did not (D = 0.1675, p < 10 -6 t = 19.87, p < 10 -6), and a noteworthy number of users had considerable exposure to the suicide method. Subsequent revelations were associated with smaller peaks with mainly negative emotional content after Avicii's death was revealed as a suicide (χ² = 33.2, p < 10 -6 and after news about the suicide method (χ² = 274.93, p < 10 -6). We constructed reply networks from the dataset, analysing three networks corresponding to the major news events about Avicii's death.Īvicii's suicide sparked immediate strong interest with both positive (χ² = 781.06, p < 10 -6) and negative emotional expressions (χ² = 1518.5, p < 10 -6) in comparison to baseline levels. We also processed the text of tweets to detect tweets mentioning the suicide method, and we retrieved the list of followers of users who tweeted about the method. We processed English tweets mentioning Avicii with the Linguistic Inquiry and Word Count (LIWC) to quantify the frequency of affects and related linguistic signals. Furthermore, we recorded tweets including suicide in 124 languages before Avicii's death (N = 5,939,107). We compared that data with a dataset of random tweets. Using the Twitter Application Programming Interface (API), we recorded public tweets mentioning Avicii from the day when his death was reported (N = 2,865,292). Media recommendations for suicide reporting are recommended to prevent imitative suicide but little is known about social media reactions to different revelations about celebrity suicide.
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